I’ve always been fascinated with the pursuit of happiness. First of all, what does happiness even mean? How do you measure that? Why does Denmark rank first as the world’s happiest country? Well, this book answers it all. World Happiness Report is created by Happiness […]
Year: 2020
Marketing strategies to advertise properties for auction
With Sydney’s clearance rate picking up, most vendors and agents would like to sell through auction, which requires different marketing tactics compared to a private sale. Generally, the auction date is set 4-5 weeks after the property is listed on the market, creating a sense […]
Digital Marketing Strategy for Real Estate Agencies
My experience working as a marketing coordinator in the real estate industry allows me to continuously learn and experiment with a few digital strategies- focusing on both organic and paid posts. Entering this digital phase, it is time to focus on branding and high-quality content. […]
Digital Content Strategy
This infographic is created after listening to Phil Brown, one of the podcast guests for ”What is the answer for successful marketing?” episode. He is currently a Sydney-based brand consultant freelancer. Being a former head of content strategist at King Content, he discusses his strategy on how to […]
Self Discipline
How is everyone ‘New Year New Me’ goal going? Setting up a goal for yourself is easier said than done. It often starts with a head-on motivation and soon it flickers away- if we don’t have self-discipline. I came across this video by Terry Crews, […]
The New Rules of Marketing and PR- David Meerman Scott
What works in the past does not mean it works now, just like marketing. With the presence of digital marketing, our perception and strategies to promote our brand has to change as well. Learn the best tips and tricks of marketing in digital era from […]
SEO vs SEM, huh?
To our non-marketer out there, SEO and SEM are two jargon that we, marketer love to throw around. Ever wonder what are these marketing buzz words mean? I’ve created a simple infographic that tells you what it meant and how can you further utilise it to […]